When a local fitness facility no longer aligned with their audience, Responsival helped create a more welcoming + supportive brand.
Located just one block from Responsival’s very first office, X Shadyside is a family-owned boutique gym in the heart of Shadyside — an affluent neighborhood in Pittsburgh. In addition to classic gym amenities like cardio, machines, and free weights, X Shadyside offers unlimited free classes to its members in an accepting, improvement-based atmosphere. Our partnership began in September of 2016 when we built the gym a brand new website. We’ve since expanded our partnership with the team at X Shadyside by adding a content strategy, social media management, and social media advertising onto their monthly service plan.
To match X Shadyside’s branding to their clientele, our team designed a website that paired bold tones and design choices with a supportive, inspiring message. As part of the redesign, we streamlined navigation, created an improved calendar for classes, and added on-page effects that look great on both desktop and mobile devices. Once all was said and done, X Shadyside had a website that was primed for online promotion and ready to foster the gym’s growing fitness community.
Webflow, Google ads, Facebook ads
Branding, Content Creation, Marketing Audit, Social Media Design, Custom Development, Social Media Management
Our process began by putting our heads together to envision the new brand. X Shadyside wanted to hold its place as a high-end gym in the area but wanted the brand to be more inclusive + supportive of every client — no matter where they are in their fitness journey.
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Playing off the ‘X’ in X Shadyside, our team decided that ‘X’ marks the spot — the spot where you begin to transform into a better version of yourself. With this in mind, X Shadyside’s core message became — “Everyone starts somewhere. Start here.”
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To match X Shadyside’s branding to their clientele, our team designed a website that paired bold tones and design choices with a supportive, inspiring message. As part of the redesign, we streamlined navigation, created an improved calendar for classes, and added on-page effects that look great on both desktop and mobile devices. Once all was said and done, X Shadyside had a website that was primed for online promotion and ready to foster the gym’s growing fitness community.
Like a handful of our clients, X Shadyside holds a special place in our hearts. Our first office space, known as ‘the Loft,” is located two blocks from X Shadyside. In Responsival’s early days, our CEO Bryan slept on an air mattress on the floor of the loft while renovating it into a functional space — building websites by day, installing drywall by night. Bryan exercised (and showered) at X Shadyside during this time and eventually approached the owners about building their first Responsival website. They eventually agreed and the rest is history.
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