After graduating from Point Park University in 2019 with a degree in Journalism and a minor in Advertising & Public Relations, I started working with an agency doing advertising operations and fulfillment. I missed the creativity aspect of marketing, so I came on board with Responsival as a Marketing Account Manager in September 2020. From there, I moved into my current position as Director of Digital Marketing where I lead the marketing department and plan/supervise all digital marketing deliverables for Responsival.
Since I've started at Responsival, I've been able to work on so many amazing projects with so many great clients. It's hard to just choose one, so I'll settle for two!
Modi Toys was one of the first clients I worked with when I started at Responsival. We worked together on Facebook Ads for over a year, and it was through this project where I realized I loved strategizing campaigns on the platform. Design wasn't my strong suit, and I never thought it would be something I would enjoy. This project challenged that thought and pushed me to gradually get better and better with design over time.
Tipsy Scoop is another marketing project I've loved working on. In terms of marketing, we worked together on Facebook Ads, email marketing, and content marketing. Tipsy Scoop's branding and assets are so much fun to work with, and the Tipsy Scoop team really allowed me to get creative with all elements of strategy and design.
My first marketing job was with a small nonprofit in Pittsburgh. Since then, I realized I loved helping small businesses succeed. If I can utilize my skills to help small businesses grow, I know I'm doing my work right.
I've also taken part in managing interns at Responsival. I LOVE teaching my interns and providing feedback to help them grow within our industry.
After spending my entire life in Pittsburgh, I relocated to Denver, CO, in August 2022 with my best friend.
When I sign off for the day, you can find me taking in all of the beautiful views Colorado has to offer or spending some quality time with my cat, Larry.
Yes, definitely.
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